The Slovak saying goes:
The bird
is known for its feathers, the man for his speech. In reality there is
much more that gives away the man. We think intuitively about the
character of a man we meet for the first time. Some people call it a
sixth sense, but academically it is called non- verbal communication.
For 20 years, PhDr. Ožga kvareninová, CSc. has dedicated her
professional career to the study of it.
"Non-verbal communication consists of many means that are mutually
connected and in everyday contact represent around 60 percent of the
information about a person", says Ožga kvareninová. "We cannot
evaluate a person only from one gesture because this only represents
his actual psychological state. Non-verbal communication functions in
symbiosis. For example, the distance between communicants also
influences the choice of words, position of the body, for example how
we stand or sit, body motion, face motion, eye contact, the touch but
also the colour of the voice, the colour itself, the smell as well as
the environment and partner, his age and sex. Also the weather can
influence us negatively or positively, how we feel in this moment,
everything around us matters." The ability to achieve
more, a
better position at work, a new job, or a good contract for the company
also depends on our abilities to present ourselves. How much can
non-verbal communications skills help?
The newest research shows that during job interviews knowledge
represents 75 percent and the ability to connect and get attention 25
percent. It is necessary to specify that in the field of non-verbal
communication 90 percent of people see it as positive. When the
communicant is kind, open and friendly, that is very important during
job interviews. The first impression is very important and is created
in the first few seconds. During training for non-verbal communication
it is necessary to build on the first impression and then ensure that
the communicant does not change his positive first impression to a
different one. You professionally train
non-verbal communication. How do you get in touch with your clients?
I am not looking for them on my own initiative, in most cases the
company, organisation or a client find me after hearing me on radio or
seeing me on TV. Most of my clients have very high positions or want to
achieve a higher position at work. Sometimes I talk to my possible
clients myself because I see his or her personal dispositions and a
will to work on themselves in a positive way. I prefer co-operation
with individuals, that is sometimes that I like the most now. What are the results of
your
co-operation?
I observe my clients and I am sure that some of them will achieve a
great career. One of my clients has already been offered a very high
position in his job, but I would like to underline, that is not only
thanks to our co-operation. This person had the ability, mainly thanks
to his own non-verbal communication to get that position, his knowledge
was sufficient enough and he also has great charm. He must still work
on his verbal communication. I am very glad when my work is noticeable
in my clients. I don't want to change a man, only to underline his or
her positive characteristics and reduce those less pleasant or less
positive. I don't want to produce clones. Each of us is unique. How do you work with a
client?
First of all I must know the person very well. I observe him very
inconspicuously as he communicates. During our first meeting he talks
about himself, his family, and so on. If it is a well-known personality
from the media, it is easier for me because I have the opportunity to
work by seeing my client on TV or see the pictures. And after these
observations I create a training programme and explain to the client
what he does well, what is excellent and what can be also used to
influence other people in meetings. For example, a politician with his
smile can influence an anchor or moderator and create a pleasant
atmosphere. After that I move to the things that are necessary to
change. I don't force my client to accept all my suggestions. If I tell
him he uses aggressive gestures and unsuitable facial language and his
colleagues also see it this way, he can but doesn't to change it. Can non-verbal
communication be
abused?
Yes. For example the man who wears dark glasses during a public
presentation. That is a great trick, because we don't know if he is
lying or telling the truth. We are able to control all our body except
the eyes. Maybe we could do it after a hard yoga training or after
other special training, that I don't know, but from the related
literature I know that a man's eyes shine differently when he is lying
or when he is happy about something. You can see it during a poker
game, when a player who receives a good card shows it involuntarily
through his eyes. According to English research, a professional player
of cards had never won without wearing dark glasses. You have a very specific
relation to sport. You don't watch it to relax but football trainers
are also subjects of your research into non-verbal communication.
I really relax by watching sports, but mainly with football trainers I
notice their way of communication with players, their gestures, body
state, expressions. Especially one of them seemed to be very active
maybe even aggressive on the playing field. His gestures were showing
that he is a different person. He was honest, open and absolutely not
aggressive during everyday communication. And personal contact with him
confirmed it and showed that many trainers use non-verbal communication
to express their actual state and often fight the stress with it. Do you observe non-verbal
communication in your everyday non-professional life?
Not in my private life. But sometimes I must force myself not to
observe body language of people who communicate with me. During lessons
with my students I correct mainly the verbal side of their speech. I
wouldn't have a problem to correct people constantly, but who would
want to talk to me afterwards? You are a university
teacher who
studies the English and Slovak language. How did you find out about
non-verbal communication?
During my university years I was attracted to find out what is hidden
behind words. Words don't always tell the truth. I asked well-known
linguist Jozef Mistrík to help me with my thesis on non-verbal
communication. During that time there was no literature about it and so
I was getting it from abroad in exchange for handcrafts from Slovakia.
Later I got in touch with the Universities in Vienna and Hamburg. I
found out that non-verbal communication is my big love most probably
the love for the rest of my life. Did you meet a perfect man
in
this field?
No, because nobody is perfect. But children are the best readers and
communicants of non-verbal communication. Research shows that when a
child asks for a toy from another child and his head is slightly to one
side, he is more successful than a child who is more aggressive. Even
adults who have their heads slightly on one side are more successful
and it is easier for them to achieve what they want and people are more
willing to satisfy them. Can the research and tips
from
foreign literature apply to Slovaks?
Yes, but not automatically. Foreign literature comes from different
cultures and results there often advise on how to be successful in that
society paying attention to the character and temperament of people who
live there. Foreign literature helps me a lot but has to go through a
filter. I cannot recommend to Slovak men that they gesticulate and move
the same way as Americans. Also, some gestures in different cultures
mean different things. The connection of the thumb and forefinger in
Slovakia means it is OK, but in Germany it is a very vulgar insult. But
on the contrary, what we should take from western culture is a smile
and self control. Slovaks smile very seldom they appear to be angry and
they often deal with problems with hot heads. Things are resolved
faster and a man can be more successful with a smile and self-control.
By Martina Nízka
In: Business Slovakia, July August 2003, p. 16-19.